AI Creative Origination & Production Test

+

You already know us

This isn't the first thing we've built for Samsung.

So when the test landed, we didn't start from zero. We mobilized the Flywheel team and ran it through the model we are building for exactly this.

AI in production

But first: Remember this
AI origination test.

We made this film for Samsung, start to finish, with AI. A like-for-like render of the quality this team ships. Scroll on whenever you like.

How we approached the test

One source. One system. Two chapters of work.

You gave everyone the same assets and the same deadline. Here's what we made, and, just as you asked, exactly how.

Chapter 01

The CRM.

One Back-to-School concept, assembled into seven personalized emails from a single modular template.

Task 2 · Email personalization at scale · Segment strategy

The data picked the variants. The system priced them.

Audience sizes from the Samsung segment file as provided. Variant 08 was not required: a modular system makes resolving ambiguity cheaper than asking about it.

The creative process · A strategist's account

One brief, a hundred decisions.

The arc — brief to production

Logged July 7–9, 2026 · organized as a client- and internal-facing account of the work.

Chapter 02

The Video.

One 60-second master. Localized, cut down, character-swapped, and delivered in every aspect ratio.

Task 1 · Video versioning · Our approach

We did the hardest things first.

Timing was tight, so we tackled the two big, risky pieces up front and left the fast, repeatable work for last.

Order matters: get the master exactly right, then let the versioning fly.

The compounding effect

Build it once. The gains compound.

Most of the effort goes into the master. Once it is locked, every version after it inherits that work, so each one lands faster than the last.

This test was a handful of versions. A year of production is thousands, and the master keeps paying off on every one.

Hours & process

20 is not 80.

The point of this test wasn't only the work. It was the how. Here's the full accounting: hours by role, tools per task, and how the work was made.

Where this goes

Two days for the test. Imagine the year.

Same brand bar, held by people. Same system, getting faster every turn. That's what production at scale looks like with Flywheel.

+